Beverage 2.0

Cold River Vodka – Beverage 2.0

Cold River Vodka Its no wonder why there continue to be so many accolades awarded to this young craft vodka distillery; Cold River is the only distillery in the world making vodka in this fashion. About Cold River Vodka: Founded in 2005, Cold River Vodka, located in Freeport, Maine, has earned a sterling reputation for its distinct nose and satin-smooth finish. The gluten-free vodka is hand-crafted and triple-distilled in a copper potstill, using water from Maine's Cold River and farm-fresh Maine potatoes. Maine Distilleries, which produces solely Cold River Vodka, is the only "ground-to-glass" distillery in the nation, where the company controls every ...

VeeV Eco-Friendly Açaí Spirit

VeeV to extend it's reach...and its Green Intiatives! On a surfing trip to Brazil, brothers Carter and Courtney Reum discovered açaí (pronounced ah-sigh-ee), the antioxidant-laden purple fruit. They were so impressed by its powers they decided to develop a liqueur combining the fruit with a column-distilled wheat spirit. In 2007 VeeV, the world’s first açaí spirit, was launched, and the owners agreed to donate a dollar from each bottle sale to rainforest preservation. It’s been thriving ever since—even amid the challenges of a troubled economy. “What we’re seeing—and happily surprised by—is that people do care. If given the choice between purchasing a ...

Preston Marketing – Haiti Fundraiser

Preston Marketing announces " Hospitality for Haiti" Fundraiser! As she did for the helpless victims of 9/11, the Indonesian Tsunami, and Hurricane Katrina, Preston Marketing President Karyne Bazzano and her staff are busy uniting the Bay State’s hospitality industry to now raise funds for the survivors of the recent earthquake that has devastated the island of Haiti. Although details were just coming together at press time, the event has been confirmed for Monday March 1, 2010 7-11pm at the Skywalk Restaurant located at the Top of the Hub in Boston. The restaurant space has been generously donated by long-time industry supporter and ...

Beverage 2.0 Marketing Viewpoint

Don't Let the Brand be the One to Suffer There’s an expression within our industry that says “brands are built in the on-premise, then purchased in the off-premise”. Or maybe you’ve heard it as “get the sampling in the on-premise, get the volume in the off-premise.” Either way, you get the message. Although these theories may be subject to occasional debates, please don’t ask me to prove them wrong. Much to my dismay—I’m no Gen-Xer—but let’s just say I’ve been around long enough to see successful brands prove these principles correct. Take Corona, for example. Now trust me, I’m neither a beer expert ...

Bay State Beverage Guide – Decade in Review!

Beverage 2.0 The Bay State Beverage Guide reviews the events and trends of the past decade siting the period as an extraordinary period transforming the industry into one of the worlds greatest! Agree of not here is the article for you to review. DECADE IN REVIEW 2000-2009 A TRANSFORMATION OF THE INDUSTRY Recapping ten extraordinary years In 2000, when Edgar Bronfman Jr. decided to sell Seagram in order to fund his media conglomerate, Vivendi Universal, in partnership with French business tycoon Jean-Marie Messier, he set into motion a series of events that would literally transform the beverage alcohol business. In retrospect, the Seagram sale was ...

Is This Utopia for Sam Adams?

Utopia is Delicious and Banned? Extreme Beer! As a craft beer pioneer and the brewer of the first American "extreme beer," Samuel Adams Founder and Brewer Jim Koch, is inviting drinkers to explore new beer drinking possibilities with the uncapping of the 2009 batch of Samuel Adams Utopias, now available. Over the past 25 years, Jim has been committed to elevating American beer drinkers' appreciation for full-flavored beer, and changing people's perception of what beer can be. The 2009 batch of Utopias anchors the outermost boundary of beer and champions the respect this noble beverage deserves. The company says Utopias "is the ideal ...

44 North Vodka

44 North Vodka Potato Vodka Flavored with Huckleberry Distilled in Idaho Remember how cool Val Kilmer was in Tombstone? His three musketeers mustache, his quick gun hand, his dapper manner? We might never be as cool as Doc Holliday [Editor's Note: We definitely won't], but thanks to 44 Degrees North, we can at least tap into our unnatural fondness for huckleberries. In fact, we've been wandering around the Liquor Snob offices for the last two days, coughing blood into a little lace handkerchief and saying "I'll be your huckleberry." Note: We're so excited about reviewing a huckleberry vodka, we're peppering our review with ...

Ciroc Vodka Commercial – Diddy and Sinatra

Diddy and Sinatra Good on the Rocks - Well that's what we are told!

Bay State Beverage Guide

By far the best trade magazine for the licensed beverage industry of Massachusetts. The Bay State Beverage Guide is published monthly and reaches all the three tiers of the licensed beverage industry within the on and off-premise trade channels. It helps all of us in the industry stay informed with New Products & Promotions, industry news and current trends. The magazine is published by local industry pro Terry Connaughton. Bay State Beverage Guide Industry Event Photos Bay State Beverage Guide was on hand to capture many of this month's (Dec 2009) local wine, beer, and spirits trade events featuring many of our industry retailer, ...