VeeV Eco-Friendly Açaí Spirit

VeeV to extend it’s reach…and its Green Intiatives! On a surfing trip to Brazil, brothers Carter and Courtney Reum discovered açaí (pronounced ah-sigh-ee), the antioxidant-laden purple fruit. They were so impressed by its powers they decided to develop a liqueur combining the fruit with a column-distilled wheat spirit. In 2007 VeeV, the world’s first açaí spirit, was launched, and the owners agreed to donate a dollar from each... [Read More...]

Beverage 2.0 Marketing Viewpoint

Don’t Let the Brand be the One to Suffer There’s an expression within our industry that says “brands are built in the on-premise, then purchased in the off-premise”. Or maybe you’ve heard it as “get the sampling in the on-premise, get the volume in the off-premise.” Either way, you get the message.  Although these theories may be subject to occasional debates, please don’t ask me to prove them wrong. Much to my dismay—I’m... [Read More...]