VeeV Eco-Friendly Açaí Spirit
VeeV to extend it’s reach…and its Green Intiatives!
On a surfing trip to Brazil, brothers Carter and Courtney Reum discovered açaí (pronounced ah-sigh-ee), the antioxidant-laden purple fruit. They were so impressed by its powers they decided to develop a liqueur combining the fruit with a column-distilled wheat spirit. In 2007 VeeV, the world’s first açaí spirit, was launched, and the owners agreed to donate a dollar from each bottle sale to rainforest preservation. It’s been thriving ever since—even amid the challenges of a troubled economy.
“What we’re seeing—and happily surprised by—is that people do care. If given the choice between purchasing a product that protects the environment and one that doesn’t, a lot more people are choosing the one that is eco-friendly,” Carter explains. 2009 was rough for the industry overall, but VeeV didn’t slow down, garnering placements with behemoths Walt Disney and Virgin America. In 2010, VeeV has even bigger plans in store.
“Last year we were good at being reactive, and this year we’re going to be good at being proactive,” points out Carter. “We have VeeV available practically nation wide now. We’re trying to grow on that. Up until six months ago, we were in a limited amount of states, which made national programs difficult to implement. It’s an exciting time with great distribution in the metropolitan centers, and we’ll be trickling this down in 2010. If you visit a cousin in Atlanta, you’ll see VeeV there.”
A few months down the road VeeV will have an ideal opportunity to showcase its social-minded approach to the spirits business with April’s Earth Day activities. This will include the rollout of the “Treetini,” a cocktail that translates into a tree planted for each one sold.
Carter says this Earth Day programming will encompass both the on- and off-premise, with the goals of planting 10,000 trees. The on-premise will be serving up the “Treetini,” while in the off-premise, posters and case stacks will call customers to action.
“We began by delivering VeeV out of our car. It’s been fun to watch people support the product,” says Carter. “There are so many products out there that if you don’t differentiate yourself with a comprehensive strategy, you don’t stand a chance.
Beverage 2.0 publisher Bob Gallagher agrees ” The bee’s nest of suppliers, retailers and event marketers has to start to be niched out. Innovative approaches to the Spirits industry are whats going to set you apart. VeeV is exactly the type of product and the Reum brothers of the right mind set to start a trend we here at Beverage 2.0 hopes builds momentum. The idea of more product controls back in the suppliers hands should be a mandate going forward, eliminating the layers allows for a greater ROI across the board and more importantly key data points collected are back where they belong in the suppliers hands. Even uncategorized data can now be broken out to provide clarity on where focus should go to better plan next steps.”
For those practicing or interested in “green” lifestyles, you now have an opportunity to indulge in a spirit that also benefits the environment. VeeV Acai Spirit Vodka is a an eco-friendly vodka that is both healthy and eco-friendly. Acai is a fruit that contains many antioxidants and helps keep your heart healthy. This VeeV vodka is infused with this miracle fruit, as well as other all-natural ingredients. In addition, this company is the first alcohol company to obtain a carbon neutral certification … even better, they donate money for each bottle sold that goes towards green initiatives aiming to protect the Brazilian rain forest.
Product description:
VeeV is the World’s First Acai Spirit, and is simply a better way to drink. Acai is the exotic-tasting, Brazilian national fruit containing 57% more antioxidants than pomegranates or blueberries, and 30 times more heart-healthy anthocyanins than red wine. VeeV fuses this exotic berry with 100% all-natural ingredients, fulfilling consumers’ desire to enjoy the night without losing the next day. VeeV is the first alcohol company to become certified carbon neutral, and also the first spirits company to donate $1 per bottle sold towards green initiatives that protect the Brazilian Rainforest (specifically The Sustainable Acai Project).
Event Marketing Models
